Excellence In Bus. Commun. (Looseleaf) -With Mybcomm
Excellence In Bus. Commun. (Looseleaf) -With Mybcomm
11th Edition
ISBN: 9780133853179
Author: Thill
Publisher: PEARSON
bartleby

Concept explainers

Question
Chapter 1, Problem 1CA
Summary Introduction

To determine:

The use of gamification is ethical or not. Explain.

Introduction:

Gamification is the technology of video games played through the mass media.

Expert Solution & Answer
Check Mark

Answer to Problem 1CA

Solution:

No, the gamification is not ethical.

Explanation of Solution

Gamification is the designed game in non-game context. At present many organizations is adopting gamification to engage their customers, improve their performance, motivate for wellness activity and health, motivate students and achieve public policy objectives among other applications. These rewards are in form of points, puzzles, challenges and badges which make workplace activities feel more game-like, and thus drive preferred employee behavior. These systems pressurize the popularity of video games, and the capability of connected digital platforms to support feedback and interactivity.

Gamification is the technology of full-fledged video games which work with mass medium, and hence require adoption of networked digital application platforms. Gamification has millions of players who regularly play games on computers, consoles, phones, and tablets. This intends the rapid transformed by cloud computing, mobile connectivity, big data, social networking, machine learning, and other technologies to support gamification. Players only receive virtual rewards such as digital points and badges, but not real rewards like money.

Conclusion

The gamification as a sounded business technique and is a phenomenon of the information society. It clashes the playful manner of games into the serious world of business and, as this explores, the clash of the two spheres generating various normative tension points.

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