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potential benefits do connected-car technologies offer

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter7: Electronic And Mobile Commerce

Section: Chapter Questions

Problem 3CTQ1

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Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships?

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