Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (9th Edition)
9th Edition
ISBN: 9780134640112
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
Question
Chapter 1, Problem 1QA
Summary Introduction

To determine: the concept of marketing.

Introduction: Marketing is defined as the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services.

Expert Solution & Answer
Check Mark

Answer to Problem 1QA

Marketing is the way to introduce any product or services to wide range of customer in short span of time.

Explanation of Solution

Marketing is the process of preparing and providing value to the customer. It is the way to fulfill the society’s need by providing them valuable services and goods by telling them about the products. Marketing includes selling, advertising, delivering productsto customer.

It is helpful in communicating the value to customers through identifying the quality, need, quantity and trust they are in search of.

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