OPEARATIONS MANAG.REV CUSTOM 2017
OPEARATIONS MANAG.REV CUSTOM 2017
17th Edition
ISBN: 9781323590058
Author: Pearson
Publisher: PEARSON C
Question
Chapter 1, Problem 2.1VC
Summary Introduction

Case summary:

HR Café has 42 years of experience in the service industry. The company has over 150 cafes, 13 hotels/ casinos and live music venues around the globe. They modify their menus from classical Burgers and chicken wings to higher-end items such as lobster tails and stuffed veal chops. HR Cafe’s sales are driven by tourists, so business fluctuation is high. Therefore, the management plans to recruit employees based on seasonal business. The café gives more emphasis on live music and redesigns the restaurants to accommodate the changing tastes.

Characters in the case:

  • HR café.

To determine: How decisions of operations management are applied at the HR Cafe.

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CASE: In its 30 years of existence, Hard Rock has grown from a modest London pub to a global power managing 110 cafes, three hotels, casinos, live music venues, a rock museum, and a huge annual Rockfest concert. This puts Hard Rock firmly in the service industry —a sector that employs over 75% of the people in the U.S. Hard Rock moved its world headquarters to Orlando, Florida, in 1988 and has expanded to more than 40 locations throughout the U.S., serving over 100,000 meals each day. Hard Rock chefs are modifying the menu from classic American—burgers and chicken wings—to include higher-end items such as stuffed veal chops and lobster tails. Just as taste in music changes over time, so does the Hard Rock Cafe, with new menus, layouts memorabilia, services, and strategies. At Orlando’s Universal Studios, a traditional tourist destination, Hard Rock Cafe serves over 3,500 meals each day. The cafe employs about 400 people. Most are employed in the restaurant, but some work in the retail…
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Why does the correct operations and supply chain strategy for world-class rivals keep changing?
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