Marketing (Custom Package)
12th Edition
ISBN: 9781323452486
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 1, Problem 2ALC
Summary Introduction
To discuss: The marketing and the criteria it seeks to accomplish.
Introduction:
Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is, it is the management concept where the goods and services are exchanged from one end to the customers’ end.
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