2017 MyLab Marketing with Pearson eText --  Access Card -- for Marketing: An Introduction
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134793955
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 1, Problem 2ALC
Summary Introduction

To discuss: The marketing and the criteria it seeks to accomplish.

Introduction:

Marketing is the process where the aim or goal is to satisfy the customers’ needs and wants. This is, it is the management concept where the goods and services are exchanged from one end to the customers’ end.

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Students have asked these similar questions
What is marketing? And what are your learnings about it?
What does the term marketing mean to you?
Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.
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