MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Chapter 1, Problem 2BLC
Summary Introduction

To discuss: The way how J Airways manages its relationship with customers and their management strategy.

Introduction:

Customer relationship management is the one of the most important concepts of marketing in recent trends. It builds a smooth relationship with the customers by way of delivering the customer satisfaction and values.

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