MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018th Edition
ISBN: 9781323825518
Author: Pearson
Publisher: INTER PEAR
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Question
Chapter 1, Problem 2BLC
Summary Introduction
To discuss: The way how J Airways manages its relationship with customers and their management strategy.
Introduction:
Customer relationship management is the one of the most important concepts of marketing in recent trends. It builds a smooth relationship with the customers by way of delivering the customer satisfaction and values.
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