Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
Question
Chapter 1, Problem 2CS
Summary Introduction

Case summary:

Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses an app that provides an improved way to call a taxi. It would provide details about a car, the location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.

Company U provides better service and demands lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at the unusual time, the price of the car would be higher at many times than normal.

To determine: Whether the Company U’s model work for the trucking industry.

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