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Skechers CEO Robert Greenberg explains one reason for his company’s success in 2012: “We have taken a more focused approach to growing our product offering, added features and technologies that consumers desire, and supported these efforts with effective marketing.” Apart from the loyalty program, how else can Sketcher use information systems to support marketing?

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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

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Chapter
Section
BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
Chapter 1, Problem 2CTQ2
Textbook Problem
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Skechers CEO Robert Greenberg explains one reason for his company’s success in 2012: “We have taken a more focused approach to growing our product offering, added features and technologies that consumers desire, and supported these efforts with effective marketing.” Apart from the loyalty program, how else can Sketcher use information systems to support marketing?

Program Plan Intro

Information system:

  • An information system provides necessary information to an association for achieving goals.
  • It observes transactions details, provides required information for decision makers, and delivers necessary documents to customers.
  • The main components in the information system are people, data, procedures, hardware, and software.
  • The main purpose of information system is to receive and process input data.
  • It then stores saved information and allocates it across organization.

Explanation of Solution

Sketcher uses information system for supporting marketing:

  • It helps to create surveys based on consumer feedback...

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Chapter 1 Solutions

Principles of Information Systems (MindTap Course List)
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Ch. 1 - NASA is using a(n)______to capture and retain...Ch. 1 - A recent study in the United Kingdom found that...Ch. 1 - Quality information can vary widely in the value...Ch. 1 - The _________ of information is directly linked to...Ch. 1 - ________ means converting or transforming data...Ch. 1 - The two types of software are __________. a....Ch. 1 - Global laptop shipments are forecast to exceed...Ch. 1 - What is an organized collection of people,...Ch. 1 - __________ is an organized collection of facts and...Ch. 1 - A(n) __________ is a network based on Web...Ch. 1 - A set of integrated programs that manage the vital...Ch. 1 - During the _____________ step of the systems...Ch. 1 - __________ is the ability to recognize when there...Ch. 1 - What is an information system? What are its four...Ch. 1 - How is data different from information? How is...Ch. 1 - Identify and briefly define five attributes that...Ch. 1 - What is knowledge management? How might it be...Ch. 1 - What is the role of feedback in a system?Ch. 1 - Identify the five basic components of any...Ch. 1 - What is meant by an organizations technology...Ch. 1 - Distinguish between a decision support system and...Ch. 1 - What is the difference between an intranet and an...Ch. 1 - What is m-commerce? Give two examples of the use...Ch. 1 - What are the most common types of computer-based...Ch. 1 - What is the difference between virtual reality and...Ch. 1 - What are computer literacy and information systems...Ch. 1 - What are some of the benefits organizations seek...Ch. 1 - Identify the steps in the systems development...Ch. 1 - Why is the study of information systems important...Ch. 1 - Describe how you might use information systems in...Ch. 1 - What are the two basic types of software? Give...Ch. 1 - It is said that the amount of digital data is...Ch. 1 - Define the terms computer literacy, information...Ch. 1 - Which of your schools information systems is the...Ch. 1 - Discuss how information systems are linked to the...Ch. 1 - For an industry of your choice, describe how a...Ch. 1 - Use your imagination and creativity to describe...Ch. 1 - If you could have an expert system assist you with...Ch. 1 - Search through several business magazines...Ch. 1 - Create a table that lists 10 or more possible...Ch. 1 - Use a graphics program to create a diagram showing...Ch. 1 - With the other members of your group, use...Ch. 1 - Throughout this book, you will see how the...Ch. 1 - Do research on the Web to find information on...Ch. 1 - Do research on the Web to find at least three...Ch. 1 - In the Career Exercises found at the end of every...Ch. 1 - Research two or three possible careers that...Ch. 1 - Spagnoletti received his undergraduate degree in...Ch. 1 - How docs Campbells use crowdsourcing? Do you think...Ch. 1 - Campbells is a large company. How can cloud tools...Ch. 1 - Spagnoletti has shifted resources from back-office...Ch. 1 - How did Skechers achieve success by looking at...Ch. 1 - What kind of information does the Skechers Elite...Ch. 1 - In the five years from 2005 to 2012, Skechers...Ch. 1 - Skechers CEO Robert Greenberg explains one reason...Ch. 1 - Why do you think its a problem for Altitude Online...Ch. 1 - What information do you think Jon should collect...Ch. 1 - With Jons education and experience, he could...Ch. 1 - While Jon is visiting the branch offices, how...

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