Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 4CTE
Summary Introduction
To discuss: The benefits monetary and non-monetary social responsibility programs bring to a business.
Introduction: Utility is defined as an economic framework, is a model used to support manufacturers and advertisers to structure and distribute their items so that it will probably draw in more customers and an increment in sales and revenues.
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