MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 1, Problem 4LO
Summary Introduction

To discuss: The reason to study marketing

Marketing refers to the set of activity, institution and process of exchanging offerings, communication, delivering, and creating which has the values of clients, customers, society and partners at larger.

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