Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 1, Problem 4PA
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To determine: The dimension of the customer utility function.
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A car manufacturer has designed a “special edition” version of its popular two-doorcoupe. This special edition has increased horsepower compared to the standard modeland a sports suspension. Which dimension of the customer utility function is particularly emphasized with the special edition coupe?a. Performanceb. Fitc. Priced. Timing
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