Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 1, Problem 6CTE
Summary Introduction

To discuss: The importance for a firm to establish high ethical standards for sustainability and the role marketers play in implementing these standards.

Introduction: Consumer orientation is a business policy in the lean plan of action that requires the executives and employees of an organization to concentrate on the fluctuating needs and requirement of its consumers.

Blurred answer
Students have asked these similar questions
Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers playin implementing these standards?
Are Sustainability Reports “Just a Marketing Tool” ?
What is Sustainability? What is Information Technology? What is the relationship between IT and Sustainability?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L