Q: . Do you belong to a brand community? If so,describe the benefits you derive from this groupand how ...
A: Brand community is an affiliation towards purchase of particular brand only showing a consumer loyal...
Q: The first question a marketer should ask in developing market strategy should be O "When is it best ...
A: The First question a marketer should ask in developing market strategy should be which customer do w...
Q: Is the consumer marketing approach taken by “LIVE TESTS" appropriate for all B- to-B marketers? Expl...
A: B2B marketing is the promotion of goods from one organization or business to the other that use the ...
Q: Which strategy is the riskiest?
A: Value of organizations are cannot be achieved without sufficient growth for the organization. Certai...
Q: Explain the fundamentals of competitive marketing strategies based on creating value for customers?
A: In order to be goal-oriented marketing companies should offer the customers with great services. Hav...
Q: Should Nike continue to use its brand for activism?
A: Brand activism consists of business attempts to encourage, hinder or direct reform or stasis in soci...
Q: Discuss the major differences between structured and unstructered interviews? Under what reasons wo...
A: In order to obtain information about the research subjects, the interviewer asks a series of premedi...
Q: Summarize the six components of amarketing plan
A: A marketing plan is a vital part of an overall business plan. It helps a firm with a report that out...
Q: How does a specialty store differ from a category killerand a discount store?
A: Retailers buy goods in small quantities and sell them to the final consumers for personal consumptio...
Q: For new products, when is skimming pricing more appropriate, and when is penetration pricing the bes...
A: Skimming pricing is more suitable or appropriate when there exist enough prospective customers who c...
Q: You have observed that the communication system of your organization is not effective, and needs imp...
A: Ways in which communication can be improved within the organization are as follows: Build relations...
Q: What are the advantages and disadvantages for theCarmex marketing team in collecting data to nar-row...
A: The process of gathering information for a better understanding of the target market is called Marke...
Q: How does a salesperson find and evaluate prospects?Do you consider any of these methods to be ethica...
A: There are various methods for finding a prospect that a salesperson use. Some of them are company re...
Q: Distinguish among the major types of retailers and shopping centers.
A: A shopping center is a place where customers come and buy things they need. Shopping centers have ch...
Q: What is OEMs?
A: Manufacturing of products. Manufacturing means creating, preparing and gathering of components and f...
Q: What are the marketing channel links associated witheach information flow?
A: There are basically six marketing channel links associated with each information flow which are as f...
Q: Recognize public relations as an important form of communication.
A: Рubliс relаtiоns is раid fоrm оf соmmuniсаtiоn in оrder tо mаintаin а сleаn imаge оf ...
Q: Will the death of the principal debtor convert, decrease or nullify the substantive right of the sol...
A: In case of the death of the principal Debtor the right of the Creditor holds good and same is claime...
Q: Explain how companies analyse and use marketing information?
A: Marketing managers always try to gather data related to their organization as well as competitors re...
Q: Outline the various types of brandstrategies used by marketers.
A: Branding is a marketing approach that supports individuals to differentiate the products or services...
Q: At what point does a supplier’s gift or favor depart from a friendly showing of appreciation for a f...
A: Consumer/Buyer behavior. Consumer behavior is the study of the behavior of an individual group or or...
Q: . How do firms enhance postpurchase satisfaction andreduce cognitive dissonance?
A: Post-purchase can refer to the behavior of a customer in the final stage of his decision process. It...
Q: List the six major decisions involved in international marketing?
A: International marketing is the promotion and selling of goods offered by a company across the globe ...
Q: List 01: Factors that may contribute to the building of strong brand equity: Product range, Relative...
A: There is a strong relationship between factors that help in building strong brand equity and the ben...
Q: Why would a company choose to work through intermediaries when selling products in a foreign country...
A: Intermediaries can refer as independent firms that assist in the flow of goods and services from pro...
Q: What is Marketing channel design?
A: Distribution is the process of making the goods easily available to the consumers by transferring th...
Q: Explain the term Uniform-delivered pricing?
A: Pricing is one of the most important components of a growing marketing mix with recent trends. Geogr...
Q: Pons and cons of level strategy and of chase strategy
A: Level strategy: The strategy of the stage aims to maintain a steady rate of output and workforce lev...
Q: Choose any restaurant of your choice and make a SWOT Analysis of it. For example: KFC Swot Analysis
A: McDonald's is an American fast food chain restaurant company operates in many countries in the world...
Q: How does a product line differ from a product mix? Can a product line be a product mix?
A: Аn аrtiсle оr а соmmоdity sоld in exсhаnge оf mоney in the mаrket is knоwn аs а рrо...
Q: Compare expository essay with argumentative essay. What are the key points in writing a good argumen...
A: A argumentative essay will in general be a more extended paper including autonomous exploration, and...
Q: What is integrated marketing communications (IMC), and how does a company go about implementing it?
A: Integrated Marketing Communications (IMC) is a vital, communitarian, and limited-time advertising ca...
Q: If you were asked to provide a small tip (or bribe) tohave a document approved in a foreign nation w...
A: Business practice involves tactical task in order to get things done based upon circumstances.
Q: Name three major types of vertical marketing system?
A: Vertical Marketing System. VMS - It is a cooperative agency where multiple levels of distribution ch...
Q: Read this introduction of the published paper and critically evaluate it and mention the suggestions...
A: Digital space is the new trend in the marketing function.
Q: Identify the different types of personal selling.
A: Personal selling is the personal transmission of information to motivate prospective customers to pu...
Q: Why Advertising promote Employment?
A: Advertising can refer to the means of communication with the users of a product or service. They are...
Q: What are stakeholders? What role do they play instrategic marketing decisions?
A: In this dynamic world, the major contribution to the effective organization is promoted wisely by th...
Q: What is the importance of marketing research for future marketing managers?
A: Marketing research is described as the systematic collection, recording, and evaluation/analysis of ...
Q: Explain Business buyer behaviour?
A: Business buyer behavior is described as the buying behavior of an organization that purchases goods/...
Q: Identify the five components of the marketing environment.
A: Marketing environment deals with the market surrounding or the business that is affected by internal...
Q: Describe the social factors that affect marketing ?
A: Marketing. Marketing is the activity of buying and selling of product through advertisement, promoti...
Q: In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, . people wer...
A: In Nisbett and Wilson ( 1977 ) the study on consumer awareness of the purchasing decision __________...
Q: 2 Describe how firms determinewhether a segment is attractiveand therefore worth pursuing.
A: Firms are required to determine their segments productivity to achieve the organization goal.
Q: What are the opportunities and challenges for social entrepreneurs internationally?
A: Opportunities for Social Entrepreneurs internationally : Sustainable business developmental needs ...
Q: Cite the difference and similarities between quantitative from qualitative research.
A: SIMILARITYBoth qualitative and quantitative research is based on logical and repeatable processes. D...
Q: What are the major functions of labeling?
A: Labeling or to label something is to describe the contents of the box or container in short. It is l...
Q: Discuss the advantages of using the Internet for implementing a survey.
A: The advantages of using the Internet for implementing a survey are: 1.Increased rate of response: T...
Q: What important issues must researchers consider whenthey plan to collect data online
A: Online data collection is also known as Online Research. Online research is a process in which resea...
Q: How does a consumer’s awareness set influenceinformation search?
A: Consumer awareness refers to the knowledge grasped by the consumers after realising its viability an...
What arc the forces in the marketing environment? How much control does a marketing manager have over these forces?
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