Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 8ALR
Summary Introduction

To Discuss: The ways in which social media sites such as T and F changed the marketing communications.

Introduction: Marketing communication can be characterized as the approaches and strategies embraced by the organizations to pass on the messages in a one of a kind and innovative way to their current and forthcoming customers about their contributions of products and services.

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How can social media support offline marketing activities?
What is the role of Social Media in Marketing?
How has social media, such as Twitter and Facebook, changed marketingcommunications?
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