Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
17th Edition
ISBN: 9780134870069
Author: William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher: PEARSON
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Chapter 1, Problem 8P
To determine

The expected value of earning a college degree.

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A study by the New York Federal Reserve Bank concludes that an engineering bachelor’s degree generates approximately a 15% return on investment over the course of a decade. Suppose the typical engineering student spends $15,000 per year for four years on his/her education. What extra annual return (in dollars) does the typical student realize during the 10 years following graduation? State your assumptions.
You are presented 2 investment options. Which one gives you a better return? In option A, you pay $3,000 today and receive $750 at the end of the year for the next 5 years. In option b, you pay $2,000 today and receive $3,000 at the end of five years
Rob is considering a new marketing campaign to promote his new widgets. He currently buys his widgets for $40 and sells them for $100. His most recent sales for 2022 were 50,000 widgets. I he campaign is expensive and advertising and other costs of promotion will be $500,000; however, he believes the campaign will increase sales by 10% over his 2022 sales. Rob wonders if this campaign is a good investment and wants to calculate the return on his $500,000 marketing campaign. Using the space below, demonstrate how an ROl calculation could help Rob make the best decision.
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