MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.1DQ
Summary Introduction

To discuss: The reasons on pricing strategy critical to a company’s success.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

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Explanation of Solution

The reasons on pricing strategy precarious to a company’s success are as follows:

Price is the main component in the marketing mix that produces income; every single other component speak to costs. Cost is likewise a standout amongst the most adaptable marketing mix components. Distinct product highlights and channel responsibilities, prices can be changed rapidly.

In the meantime, pricing is the main issue confronting many marketing executives and numerous organizations do not deal with pricing effectively. In any case, smart managers treat pricing as an important strategic tool for making and catching customer value.

Prices directly affect a company's main concern. A little rate improvement in cost can create an enormous rate increment in productivity. Progressively significant, as a major aspect of an organization's overall value proposition, cost assumes a key job in making customer value and building consumer relationships.

In this way, rather than shying far from pricing, clever advertisers are holding onto it as a significant competitive asset.

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Students have asked these similar questions
How can you attack Walmart because of its aggressive pricing actions? Note: By believing that Walmart forced a new kind of shopping experience upon a community and robbed them of a way of shopping they used to have (international hypermarket replacing local independent businesses). You should argue that a way of shopping that has been eliminated from the community by Walmart was a better way of shopping. (give your reasoning for believing that Walmart is wrong).
How do you create a 5-page informational brochure for a company like Walmart and will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
Does Trader Joe’s employ good-value pricing or value- added pricing? Explain.
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