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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168

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BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
ISBN: 9781285867168
Textbook Problem

How can location analysis be used in a marketing research MIS?

Program Plan Intro

Information system:

  • An information system is a system which provides the necessary information to an organization to achieve the goals.
  • It monitors the transactions details, provides the required information to decision makers, and provides necessary documents to customers.
  • The main components in the information system are people, data, procedures, hardware, as well as software.
  • The main function of information system is to accept and process the input data and then stores the retrieved information and distributes it across the organization.
Program Explanation

Location analysis used in marketing research MIS:

  • Using GPS and location analysis from cell phone towers, advertisers can promote products and services in outlets close to people with cell phones.
  • The ads could be received on cell phone for a restaurant as the person moves close to it...

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