Economics
Economics
5th Edition
ISBN: 9781319066604
Author: Paul Krugman, Robin Wells
Publisher: Worth Publishers
Question
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Chapter 10, Problem 1BCQ
To determine

The solution offered by McPick 2 for optimal choice problem

Introduction: The optimal choice is defined as the decision made by the consumer to spend more of their income to expand their consumer basket and increase their utility overall from doing this optimization. It can be understood as the highest satisfaction achievable in a given budget constraint.

Expert Solution & Answer
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Explanation of Solution

McDonald's introduced the McPick 2 where it offered 2 cheeseburgers and small fries or a McChicken and a mozzarella stick thus proving that the company was considerate of the consumer base to optimize their utility. McDonald's did so by increasing the volume of the consumer basket while the expenditure remained the same.

The prices of the commodity were bound under a price ceiling and a definite number of items were combined and offered at the lower price under the scheme. Thus, with a lower expense, the consumer was able to attain a relatively higher level of utility compared to the similar standard goods offered by other brands at the time.

Therefore, consumers of the McPick 2 were able to choose a more cost-efficient product which is the basic principle of the consumer’s optimal choice.

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