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Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127

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BuyFindarrow_forward

Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127
Textbook Problem

Describe how data mining and a CRM system might be used by any of the managers depicted in Figure 10.1 (pg. 359), a horizontal perspective of the OE/S process, or in Figure 10.2 (pg. 361), a vertical perspective of the OE/S process.

Summary Introduction

To explain: The way data mining and CRM can be used by any of the managers.

Introduction:

OE/S process:

It is known as the order entry/sales process. It describes the first four steps of the order-to-cash process.

Explanation

The way data mining and CRM can be used by any of managers:

  • It can be utilized by the credit manager where the sales history with the credit will be considered to recommend the optimal credit limits.
  • Logistics and marketing managers can use to compare the number of items to be shipped against the numbers that are actually shipped so that they can determine the level of customer service...

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