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Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127

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BuyFindarrow_forward

Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127
Textbook Problem

Describe several ways that data warehouses and data mining can support the marketing function.

Summary Introduction

To explain: The way data mining and data warehouses can support the marketing function.

Introduction:

OE/S process:

It is known as the order entry/sales process. It describes the first four steps of the order-to-cash process.

Explanation

The way data mining and data warehouses can support the marketing function:

Data mining and data warehouse allow the extraction of information which follows certain patterns from raw data. The marketing activity of any organization is based on the needs and preferences of the customers...

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