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Pkg Acc Infor Systems MS VISIO CD

10th Edition
Ulric J. Gelinas
Publisher: CENGAGE L
ISBN: 9781133935940

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Pkg Acc Infor Systems MS VISIO CD

10th Edition
Ulric J. Gelinas
Publisher: CENGAGE L
ISBN: 9781133935940
Chapter 10, Problem 6RQ
Textbook Problem
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Describe several ways that data warehouses and data mining can support the marketing function.

Summary Introduction

To explain: The way data mining and data warehouses can support the marketing function.

Introduction:

OE/S process:

It is known as the order entry/sales process. It describes the first four steps of the order-to-cash process.

Explanation of Solution

The way data mining and data warehouses can support the marketing function:

Data mining and data warehouse allow the extraction of information which follows certain patterns from raw data. The marketing activity of any organization is based on the needs and preferences of the customers...

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