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Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127

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BuyFindarrow_forward

Accounting Information Systems

11th Edition
Ulric J. Gelinas + 3 others
ISBN: 9781337552127
Textbook Problem

Discuss how customer relationship management systems aid a customer service representative (CSR) in providing service to customers.

Summary Introduction

To explain: The way customer relationship management (CRM) aids customer service representative (CSR) in providing services to customers.

Introduction:

OE/S process:

It is known as the order entry/sales process. It describes the first four steps of the order-to-cash process.

Explanation

The way customer relationship management aids customer service representative in providing services to customers:

CRM aides the customer relationship by identifying ways and prospects through which the representatives can approach the customers. CRM aides the representatives to stay connected with customers...

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