M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 10.3, Problem 1PC
Summary Introduction

To determine: The types of qualitative research.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

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What are the differences between qualitative research and quantitative research? Discuss.
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