Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card) (MindTap Course List)
Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card) (MindTap Course List)
6th Edition
ISBN: 9781337115186
Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
Publisher: Cengage Learning
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Chapter 10.4, Problem 35E

In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.

Chapter 10.4, Problem 35E, In a test of the quality of two television commercials, each commercial was shown in a separate test

  1. a. Use α = .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
  2. b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.
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Chapter 10 Solutions

Modern Business Statistics with Microsoft Office Excel (with XLSTAT Education Edition Printed Access Card) (MindTap Course List)

Ch. 10.2 - Consider the following data for two independent...Ch. 10.2 - Prob. 12ECh. 10.2 - Annual Cost of College. The increasing annual cost...Ch. 10.2 - Are nursing salaries in Tampa, Florida, lower than...Ch. 10.2 - Hotel prices worldwide are projected to increase...Ch. 10.2 - Effect of Parents’ Education on Student SAT...Ch. 10.2 - Comparing Financial Consultant Ratings....Ch. 10.2 - Researchers at Purdue University and Wichita State...Ch. 10.3 - Consider the following hypothesis test. The...Ch. 10.3 - The following data are from matched samples taken...Ch. 10.3 - Prob. 21ECh. 10.3 - The price per share of stock for a sample of 25...Ch. 10.3 - Credit Card Expenditures. Bank of America’s...Ch. 10.3 - Domestic Airfare. The Global Business Travel...Ch. 10.3 - Prob. 25ECh. 10.3 - PGA Tour Scores. Scores in the first and fourth...Ch. 10.3 - Price Comparison of Smoothie Blenders. A personal...Ch. 10.4 - Consider the following results for independent...Ch. 10.4 - Prob. 29ECh. 10.4 - Corporate Hiring Outlook. A Businessweek/Harris...Ch. 10.4 - Impact of Pinterest on Purchase Decisions. Forbes...Ch. 10.4 - Mislabeled Fish. Researchers with Oceana, a group...Ch. 10.4 - Minnesota had the highest turnout rate of any...Ch. 10.4 - Oil wells are expensive to drill, and dry wells...Ch. 10.4 - In a test of the quality of two television...Ch. 10.4 - Winter visitors are extremely important to the...Ch. 10.4 - Prob. 37ECh. 10 - Prob. 38SECh. 10 - SUV Lease Payments. Statista reports that the...Ch. 10 - Prob. 40SECh. 10 - Kitchen Versus Bedroom Remodeling Costs. The...Ch. 10 - Effect of Siblings on SAT Scores. In Born...Ch. 10 - Country Financial, a financial services company,...Ch. 10 - Prob. 44SECh. 10 - Prob. 45SECh. 10 - News Access Via Computer. The American Press...Ch. 10 - For the week ended January 15, 2009, the bullish...
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