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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Is it a good strategy to focus most marketing efforts on the most profitable customers?

Summary Introduction

To determine: Whether it is a good strategy to focus most marketing efforts on the most profitable customers.

Introduction: Buying behavior is the whole of the states of mind, inclinations, convictions and choices with respect to the customers conduct when buying an item or administration in a market.

Explanation

The reasons on whether it is a good strategy to focus most marketing efforts on the most profitable customers are as follows:

The likelihood of feasible long term benefit originates f...

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