Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 11, Problem 11.2AAC
Summary Introduction
To determine:
What soft skills employers are looking when they list job openings?
Introduction (question specific):
Soft skills are essential attributes employers are looking when hiring people.
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Chuck is a newly promoted supervisor of a large call center. He is tasked by his manager to devise a customer service training and testing manual for new and existing workers.
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Definition
What role does communication play in customer service? What is effective communication? What modes of communication do you use with customers?
How would one gain this knowledge and learn from this experience?
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What many observers thought was a fad, now see social media as a game changing tool. In the past, the power to communicate was a one-way street and rested in the hands of organizations; but social media has now evened the playing field. Some people might even say the power has shifted to the consumer. At the click of a mouse, a customer can now let thousands of their closest friends know if they are happy or unhappy with a product or service.
Your assignment is to watch this video: Social Media Revolution
Then write a 2 page, doubled-spaced paper detailing what social media is and the impact it has on business and how social media will trend in the future.
Chapter 11 Solutions
Essentials of Business Communication (MindTap Course List)
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