Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.7QA

Imagine being the marketing manager for a large U.S. hotel chain. What factors would you consider as you adapt the marketing mix to the following foreign markets: Mexico City, Dubai, Germany?

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