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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

How might adoption of the marketing concept benefit firm? How might it benefit the firm’s customers?

Summary Introduction

To determine: The ways in which adoption of marketing concept benefit a firm and its customers.

Introduction: The marketing mix alludes to the arrangement of activities, or strategies, that an organization uses to advance its image or item in the market.

Explanation

The ways in which adoption of marketing concept benefit a firm and its customers are as follows:

The marketing concept is an aggregate way to deal with marketing that incorporates the whole business association during the time spent fulfilling customers' needs while accomplishing the association's objectives...

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