MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
Question
Chapter 1.1, Problem 1.2LR
Summary Introduction

To discuss: The focus of marketing and what it does for the customer needs

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Students have asked these similar questions
Marketing focuses on________ and_____ consumer needs.
Explain how marketing discovers and satisfies consumer needs.
Does marketing merely reflect the needs and wants of consumers?
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