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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Describe the environmental forces that affect a firm’s marketing decisions and activities.

Summary Introduction

To determine: The environmental forces that affect a firm’s marketing decisions and activities.

Introduction: The marketing decisions should be perfectly fine as be taken at ideal time. The marketers should deal with every one of the kinds of marketing choices by considering the ecological perspective in addition.

Explanation

The environmental forces that affect a firm’s marketing decisions and activities are as follows:

  • Competitive forces: These forces impact the activities of contenders, who are executing their own particular marketing strategies.
  • Technological forces: These forces impact the innovative changes that can make new marketing prospects or make product to end up out of date suddenly.
  • Political forces: These forces impact that emerge through the activities of designated and selected authorities...

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