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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Why is developing a well-written marketing plan important?

Summary Introduction

To determine: The importance on developing a well-written marketing plan.

Introduction: A marketing plan is an exhaustive archive that layouts an organization's general marketing performance. It is a diagram that that layouts how an organization will execute its marketing technique, and utilize a mix of assets to accomplish business goals including deals targets or client acquisition.

Explanation

The importance on developing a well-written marketing plan is as follows:

  • Building up a reasonable, elegantly composed marketing plan is essential since the plan will be utilized for correspondence among the firm’s employees...

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