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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

Data from a marketing information system is collected from which internal and external sources?

Summary Introduction

To determine: The internal and external sources that are used to collect data from marketing information.

Introduction: Marketing information is the last concentrate got from the dreary assignments including information accumulations, arranging, investigation, examination, recreation and evaluation.

Explanation

The internal sources that are used to collect data from marketing information are as follows:

  • Overheads of marketing and product
  • Activities of the sales force
  • Sales statistics
  • Stock levels

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