Explain the scope of marketing.

Q: Describe the factorscontributing to thesuccess or failure of anew product or service.

A: Product means anything that has a value which is made available to the customers in the market. When...

Q: Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for cl...

A: Personal selling or salesmanship is the subtle art of facilitating the selling process under the eff...

Q: Define marketing and identify the diverse factors that influencemarketing action?

A: Once the firm produces the goods, the next step is to promote it and make people aware of it. Promot...

Q: What are possible psychological and sociologicalinfluences on the Groupon consumer purchase decision...

A: The downturn has expanded the significance of individual qualities, for example, frugality, so barga...

Q: What social and economic factors have prompted the rise in small business?

A: Social factors also known as socio-cultural factors. This helps the individual running a small busin...

Q: Discuss the nature andscope of personalselling and salesmanagement inmarketing.

A: Personal selling is a part of promotion mix which involves selling a product directly to the custome...

Q: Why is IKEA an innovative company? Support your answer with examples.

A: IKEA, like every retailer now, is wrestling with an omnichannel business model that combines its exp...

Q: How do high-learning and low-learning products differ?

A: A product means anything that has a value which is made available to the customers in the market to ...

Q: Describe the five-stage purchase decision processfor a typical Groupon user.

A: Groupon can be referred to as a mobile app or website that offers cash back on purchases, coupons, a...

Q: b. What is corporate governance and how does it add value to business success, using a company of yo...

A: Corporate governance: It is the rules, policies, practices and regulations based on which the organi...

Q: The resource factor cuts across all phases of strategic management. Discuss.

A: Strategic management is the process of managing, designing, and testing all units to achieve their g...

Q: Kindly propose an effective advertising strategy for Horlicks by clearly mentioning the advertising ...

A: Advertising strategy: It is the strategy used by the company to reach the targeted audience and to m...

Q: 12. Customer satisfaction of different car brands showed that the customers were excited about the n...

A: Marketing plan can be explained as outline that explains the strategy that the company will be using...

Q: 38. A CEO of a technology company has hired a new PhD graduate who is a genius and can develop new p...

A: Please follow the attached answer in the next step.

Q: Describe the five-step marketing research approach that leads to marketing actions.

A: The process of finding out the ability of a new product to survive in the market through means of re...

Q: A shop for big men’s clothes carries pants in sizes 40 to 60. Would thisbe considered a broad or a d...

A: A group of products that are marketed and sold under a single brand is said to be a product line. Si...

Q: Search online for any industry and write on the Porter five Forces. Discuss how Porter five Forces a...

A: Porter's five forces are meant for analyzing the competition level for a business. It is taken from ...

Q: Consumers and organizational buyers are faced with purchase decisions nearly every day. But not all ...

A: a) A customer buying behavior is impacted by several factors and the marketers are required to do an...

Q: How can we use electronic communications to create differentiation in online marketing?

A: Marketing is the sum total of all the actions that move goods from manufacturers to end-users. Most ...

Q: Classify retailers interms of the retailpositioning matrix, andspecify retailing mixactions.

A: The retail marketing mix comprises of product disbursement along with specialized services rendered ...

Q: Discuss real-life examples (two examples each) of Astroturf and Ambush marketing and recommend bette...

A: Astroturf marketing: It is a type of marketing used by the marketers to create quick attention towar...

Q: FIVE (5) key drivers for the increasing globalisation of service for these financial institutions.

A: Globalization can be explained as the growing dependence of the various economies, cultures, and pop...

Q: What is price?

A: Price is the money which the customer or one party has to pay to another party in order to acquire t...