Why is it important to understand buying behavior?

Q: What is physical distribution? Which major functions does it include?

A: Physical distribution refers to kinds of activities that are related to supply and delivery of finis...

Q: Research any US or European based international company (other than Apple), that is trying to flouri...

A: Walmart is a leading company that has a huge chain of stores in the European and American continent....

Q: 1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish?...

A: Yes, the company Pegasus is able to establish a good customer relationship The company use the follo...

Q: Describe four important elements of business blogging.

A: Business blogging is a technique that used by the business to promote and show its visibility online...

Q: Price Analysis: market-driven pricing models 1. Describe the process of market-driven analysis and e...

A: Hello thank you for the question. As per guidelines, we would provide only one answer at a time. Ple...

Q: Explore how a firm develops marketing objectivesand strategies that contribute to overall objectives

A: The predetermined objectives are well planned in advance through research and trade cycle assessment...

Q: In purchasing an item, there are two conceptual dimensions, generally speaking, either product or se...

A: A product is a tangible in nature which can be acquired, consumed or owned which can be offered in t...

Q: The way consumers evaluate and choose a product depends on their degree of involvement with the prod...

A: Different industries use various marketing strategies according to the nature of the product and beh...

Q: A hotel hired the following individuals in each racial category. Did the hotel violate the 4/5 rule ...

A: Yes the hotel, violated rule of 4/5 against the Hispanic applicants

Q: Why should policymakers think about incentives?

A: Incentives are a way of changing the way people treat things, both positively and negatively. Policy...

Q: In most small businesses, which of the following is the lowest priority for managers? A) sales B) fi...

A: A small business is a private owned corporation which covers a small market and have fewer employees...

Q: What steps has Dubai Ports World taken to benefit from global economic changes?

A: The global transportation and logistics industry is one of the key factors contributing to the expan...

Q: Identify and describe the major ingredients of a promotion mix

A: Promotion mix is nothing but a combination of elements that helps in creating awareness and attracti...

Q: Identify the characteristics of services thatdifferentiate them from goods.

A: Goods and services are the offerings of the businesses to satisfy the needs of the consumers and ind...

Q: Define digital media, digital marketing, andelectronic marketing.

A: Internet has taken over the world and marketers are making full use of it.There are so many digital ...

Q: Marketing can be identified primarily as the activities of advertising and personal selling.     a)T...

A: Marketing mainly refers to the advertising, promoting, selling your products or services to consumer...

Q: Which of the following most likely represents the reason firms attempt to implement sound marketing ...

A: Sound marketing strategy is a strategy to earn maximum profits in the business .The marketing plan w...

Q: Explain how an organization can create a competitiveadvantage at the corporate strategy level and at...

A: Examining the internal broad issues is very important. It is done to identify core competencies and ...

Q: Scope and limitaions of the study about the effect of advertisements on marketing students

A: Scopes of the effect of advertisement on marketing students are: Budget Deliverables Allocating del...

Q: What is a sales forecast? Why is it important?

A: Sales forecasting is a technique through which an organization estimates its future sales and based ...

Q: What function does an industrial classification systemhelp marketers perform?

A: It is a domain-specific bifurcation tactic intended to serve the interest of a particular segment.

Q: What steps would you advise John Lewis to take to research the market for virtual stores in central ...

A: It's prudent for any marketer to first assess the market and analyze the target audience in order to...

Q: 1) explain the concept of sensory marketing.

A: This form of marketing aims to appeal the senses of the prospects through usage of psychological tac...

Q: Is a personal computer sold at a retail store a consumerproduct or a business product? Defend your a...

A: Business product is a product that is used for the purpose of any business. 

Q: How has the internet facilitated the organizationalbuying process?

A: The organizational purchasing process is completely different from the consumer purchasing process a...

Q: Mary purchased a computer for $1,500. Although she has installed the computer in her office, she con...

A: In the given scenario the buyer is exhibiting a psychological behavior to find information which res...

Q: What is the focus of all marketing activities? Why?

A: Marketing is a business activity which revolves around analyzing the needs of the consumers, as an i...

Q: The macro-environment market present opportunities for larger market however lot of considering shou...

A: A supply shock is defined as the unexpected event that used to change the supply of a product, which...

Q: How do environmental, business, interpersonal, andindividual factors affect business purchases?

A: Organization buying behavior is a decision making process which involves the purchase of products an...

Q: Why is marketing important in our society?

A: It is a comprehensive process to sell and distribute the goods from the production chain to the fina...

Q: Identify the major segmentation variables.

A: The process of dividing the potential buyers of a product into different categories on the basis of ...