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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What are the possible influences on this process?

Summary Introduction

To determine: The possible influences on consumer buying decision process.

Introduction: Customer buying decision process is the entirety of a consumer’s approach, inclinations, aims, and choices with respect to the consumer's conduct in the market when acquiring a goods or services.

Explanation

The possible influences on consumer buying decision process are as follows:

  • Psychological factors: These factors include judgment, thought processes, learning, dispositions, identity, and behavior...

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