Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 1.1, Problem 2PC
Summary Introduction
To determine: The blank word.
Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.
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Loose Leaf for M: Marketing
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Do you agree that the goal of marketing can be simplified down to just three words get build and hold? why, why not?
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(b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.
(Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)
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