Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
19th Edition
ISBN: 9781337537551
Author: William M. Pride, O. C. Ferrell
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 1.1, Problem 2VC
Summary Introduction
Case summary:
The two electric engineers Person J and Person K started to make type A in their basement. They launched the Company N making Person K as the marketing director. The first beer was named as Product FT. The sales of craft beers were growing. This successful growth is ultimately because of the company’s corporate culture that is treating the employees and stakeholders with respect. Later after all the struggles and success Company NB launched its 2nd brewery in State NC and paved a way to expand its business all over the world.
Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.
To discuss: The steps taken by Person K to create success at Company NB.
Characters in the case:
- Company NB
- Person J and Person K
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
6b. Auva and Chad knew that they wanted more out of life. Auva works as an inspector for the city health department, which involves inspecting restaurants and food service establishments to see whether they are operating according to local laws. Chad worked as an insurance agent for the first 10 years of their marriage and stays at home even though their kids are old enough to take car of themselves. Their home is paid for and their oldest daughter has received a scholarship to attend their local state university. Their son, Chester, is a senior in high school. Neither Auva nor Chad has much experience in owning or operating a small business, yet this is what they want to do when their son graduates from high school. They have been frugal and have saved over $200,000 for this venture. Auva will not be quitting her job for a while. This will leave Chad with the responsibility of running the business.
What type of business organization should Auva and Chad adopt?
soleproprietorship
Suresh is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer?
a) The international marketer must change his marketing goals in the various countries of operation.
b) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
c) Technological standardization could challenge effective customization in different markets.
d) International trade regulations still do not allow free trade in most markets across the globe.
Which of these is correct any why?
OBTech Ltd is searching for a new vice-president of marketing and wants to find
someone with excellent leadership qualities. Along with evaluating each job
candidate's past experience, OBTech intends to assess each candidate's leadership
competencies.
a) What constitutes leadership?
b) Identify four (4) competencies (out of the eight leadership competencies) that
OBTech should be examining in each candidate.
Chapter 1 Solutions
Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card
Knowledge Booster
Similar questions
- Auva and Chad knew that they wanted more out of life. Auva works as an inspector for the city health department, which involves inspecting restaurants and food service establishments to see whether they are operating according to local laws. Chad worked as an insurance agent for the first 10 years of their marriage and stays at home even though their kids are old enough to take car of themselves. Their home is paid for and their oldest daughter has received a scholarship to attend their local state university. Their son, Chester, is a senior in high school. Neither Auva nor Chad has much experience in owning or operating a small business, yet this is what they want to do when their son graduates from high school. They have been frugal and have saved over $200,000 for this venture. Auva will not be quitting her job for a while. This will leave Chad with the responsibility of running the business. What type of business to start and why?arrow_forwardIn 2020, a pandemic swept across the globe killing more than 1 million people and infecting over 100 million more. Responding to this medical and economic disaster was a nightmare and presented governmental and medical decision makers with a number of extremely difficult challenges. Identify several key objectives that the decision makers who were managing this problem must have considered simultaneously. Identify the key resources that the decision makers needed to allocate. How do the objectives and the resources interrelate? Do the objectives you identified conflict or compete with one another in terms of resource usage? How might the techniques presented in this chapter have helped decision makers determine how to allocate resources to achieve the objectives?arrow_forwardGATEWAY CHIEF MAKES DARING DECISIONSRead the case and answer the questions that follow. Studying this case will help you better understand how decisionmaking concepts can be applied in a company such as Gateway.Bill Gates, Michael Dell, and . . . Ted Waitt? Like Gates and Dell, Waitt left college to form a computer company, Gateway.He and Mike Hammond, now senior vice president of manufacturing, started the firm in a farmhouse with a loan secured by a $10,000 CD owned by Waitt’s grandmother. Initially, they sold hardware peripherals and software to owners of PCs made by Texas Instruments; later they expanded into designing and assembling their own fully configured PC systems for direct sale to consumers and businesses.As his company grew, Waitt used his Midwestern roots to differentiate the South Dakota–based company from competitorssuch as Dell and Hewlett-Packard. For example, he used eyecatching cow spots to establish a brand image, which can bequite difficult in the standardized…arrow_forward
- Polaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets.The direct competition between Polaris, Honda, and Yamaha means the three companies have: A. a high degree of cultural similarity B.…arrow_forwardPolaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets.Its ability to develop new products that its customers want with greater success than its competition is an example of its: A. relative…arrow_forwardPolaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets.Polaris would have used a(n) _____ to determine how environmental and safety concerns were affecting the company’s sales. A. competitive audit…arrow_forward
- Akanksha Singh, a BBA graduate from Banasthali Vidyapith and Masters in SocialEntrepreneurship from Tata Institute of Social Sciences, Mumbai is founder of SwayambhuInnovative Solutions Pvt. Ltd. It is a for-profit organization that aims to generate bio-energyby linking a community to a local biogas plant which would make use of domestic/kitchenwaste, animal dung, and human excreta together on a mass scale to produce biogas, organicmanure and electricity.(a) Do you consider Akanksha’s venture a social enterprise? Justify your answer withlogical arguments.(b) Anticipate two challenges Akanksha’s venture might face in the future and discuss twopossible ways to overcome those challenges.arrow_forwardwe've gotten to see how Adler would address challenges facing a democratic socialist society. In Chapter 6, he further elaborates upon his proposal, arguing that democratic socialism is up to the challenge of addressing the six crises. Evaluate Adler's argument. Some questions you might consider are: are there any obstacles to democratic socialism which Adler does not address? Are there any which he does not effectively respond to? What social or economic forces are at the heart of his democratic socialist society--how is this thing supposed to work? What's the logic of that system? For a given crisis which you care about and think needs to be solved, how successful is Adler in demonstrating that democratic socialism is the solution.arrow_forwardMax wanted to open a pizza and sub restaurant. He compared purchasing a well-known franchise to opening his own restaurant as a small business. Which of the following would be a disadvantage to the franchise option? Max will be able to use the business model provided by the franchise. Max will have to use the franchise's pizza sauce instead of his family recipe. Max will have many competitors that offer pizzas and similar Italian fast food. Max will have to use his savings and borrow some money to start his business.arrow_forward
- A Midsize Pharmaceutical CompanyJennifer Childs is the owner and chief executive officer of a midsize global pharmaceutical company with sales offices or manufacturing plants in eight countries. At an October staff meeting she tells her managers that company profits for the year are expected to be $2,000,000 more than anticipated. She tells them she would like to reinvest this additional profit by funding projects within the company that will either increase sales or reduce costs. She asks her three key managers to get together to develop a prioritized list of potential projects and then to meet with her to “sell” her on their ideas. She mentions that they should not assume the funds will be divided equally among the three of them. She also mentions that she is willing to put all of the funds into just one project if it seems appropriate. Julie Chen, manager of product development, has had a team of scientists working on a new prescription drug. This effort has been taking much longer…arrow_forwardA Midsize Pharmaceutical CompanyJennifer Childs is the owner and chief executive officer of a midsize global pharmaceutical company with sales offices or manufacturing plants in eight countries. At an October staff meeting she tells her managers that company profits for the year are expected to be $2,000,000 more than anticipated. She tells them she would like to reinvest this additional profit by funding projects within the company that will either increase sales or reduce costs. She asks her three key managers to get together to develop a prioritized list of potential projects and then to meet with her to “sell” her on their ideas. She mentions that they should not assume the funds will be divided equally among the three of them. She also mentions that she is willing to put all of the funds into just one project if it seems appropriate. Julie Chen, manager of product development, has had a team of scientists working on a new prescription drug. This effort has been taking much longer…arrow_forwardA Midsize Pharmaceutical CompanyJennifer Childs is the owner and chief executive officer of a midsize global pharmaceutical company with sales offices or manufacturing plants in eight countries. At an October staff meeting she tells her managers that company profits for the year are expected to be $2,000,000 more than anticipated. She tells them she would like to reinvest this additional profit by funding projects within the company that will either increase sales or reduce costs. She asks her three key managers to get together to develop a prioritized list of potential projects and then to meet with her to “sell” her on their ideas. She mentions that they should not assume the funds will be divided equally among the three of them. She also mentions that she is willing to put all of the funds into just one project if it seems appropriate. Julie Chen, manager of product development, has had a team of scientists working on a new prescription drug. This effort has been taking much longer…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
