What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.2: The Competitive Environment
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What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?

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