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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What steps are involved when Implementing the marketing concept?

Summary Introduction

To determine: The steps involved when implementing the marketing concept.

Introduction: A market is characterized as the entirety of the considerable number of purchasers and dealers in the region or district under thought. The zone might be the earth, or nations, districts, states, or urban areas.

Explanation

The steps involved when implementing the marketing concept are as follows:

  • A firm initially should get data about its current and prospective customers and their needs, and determine how its items may be enhanced and what assessments clients have about the firm and its marketing endeavours.
  • The firm at that point must identify the particular needs and prospective customers toward which it will coordinate its marketing actions and assets...

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