Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 11.1, Problem 1LO
Summary Introduction
To discuss : The differences between goods and services.
Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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