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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is the aim of test marketing?

Summary Introduction

To determine: The aim of test marketing.

Introduction: Test marketing is a device utilized by organizations to give understanding into the plausible market accomplishment of another product or adequacy of a marketing promotion.

Explanation

The aims of test marketing are as follows:

Test marketing is the restricted foreword of a product in a few...

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