Describe the three phases of new-product development.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 3DYMP
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Describe the three phases of new-product development.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing