Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 12, Problem 12.12AAC
Summary Introduction
To determine: Summarizing a business-related video clip.
Introduction: Choose a short business-related video clip, then introduce and summarize it.
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Allot 45 minutes to watch the complete video. After watching the video write a brief summary. The summary should be a minimum of 250 words and a maximum of 500 words. In the summary, you will briefly describe the three businesses profiled and then select one you believe was the best business. You must support your selection using insights from the readings from your textbook to date.
Use the link below to view the episode (New clip):
https://abc.com/shows/shark-tank/episode-guide/season-14/16-episode-16
Article Reviews (2)
Find aaaa current (within the last 60 days) article that discusses an issue or an action a company is or has taken. Submit a short paper, approximately ((2)) pages in length. The topic of your article should be specifically related to the course content we have covered so far and should be related to the topic of management or leadership.
There are four sections to the Article Review:
• Start by citing the article at the top of the page – make sure you include the author’s name. Then:.
o Briefly describe the business situation the author is writing about. What they are doing about it. Summarize the main points of the article.
o Assess the situation as you see it. What are the key management/leadership issues?
o Make a direct link to our course reading. You are to apply something in our course reading to the article and state how the theory or contents apply or don’t apply to the situation. State how the specific course reading helps you better understand the…
Write an article summary in memo format to Sandra Ellington that addresses two articles on future technology trends. Include an introduction, such as “As you requested, I am submitting two article summaries. . . .“ Identify the author, article title, journal or website name, and date of publication for each article. Explain the purpose of each article and summarize three or four of its most important findings. Include an appropriate subject line and add meaningful headings. Your boss would also like a concluding statement indicating your overall reaction to the articles.
Chapter 12 Solutions
Essentials of Business Communication (MindTap Course List)
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