Textbook Problem

Differential analysis report for sales promotion proposal
Rocket Shoe Company is planning a one-month campaign for August to promote sales of one of its two shoe products. A total of $500,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign.

No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 25.000 additional units of cross-trainer shoes or 18,000 additional units of running shoes could be sold without changing the unit selling price of either product.
Instructions

Prepare- a diferential analysis report presenting the addilional revenue and addilional costs anticipated from the promotion of cross-trainer shoes and running shoes.