Cost-plus and target costing concepts The following conversation took place between Dean Lancaster, vice president of marketing, and Dina Conaway, controller of Redwood Computer Company: Dealt: I am really excited about our new computer coming out. 1 think ii will lx* a real market success. Dina: I'm really glad you think so. I know that our success will In- determined by our price. If our price is too high, our competitors will be the ones with the market success. Dean: Don't worry about it. We'll just mark our product cost up by 25% and it will all work out. I know we'll make money at those markups. By the way. what does the estimated product com look like? Dina: Well, there's the rub. The product cost looks as if it's going 10 come in at around $1,000. With a 25% markup, that will give us a selling price of $1,250. Dean: I see your concern. That's a little high. Our research indicates that computer prices are dropping and that (his type of computer should be selling for around $900 when we release it to the market. Dina: I'm not sure what to do. Dean: Let me see if I can help. How much of the $1,000 is fixed cost? Dina: About $300. Dean: There you go. The fixed cost is sunk. We don't need to consider it in our pricing decision. If we reduce the product cost by $300, the new price with a 25% markup would be right at $875. Boy, I was really worried for a minute there. 1 knew something wasn't right. 1.If you were Dina, how would you respond to Dean's solution to the pricing problem?

BuyFind

Survey of Accounting (Accounting I)

8th Edition
Carl Warren
Publisher: Cengage Learning
ISBN: 9781305961883
BuyFind

Survey of Accounting (Accounting I)

8th Edition
Carl Warren
Publisher: Cengage Learning
ISBN: 9781305961883

Solutions

Chapter
Section
Chapter 12, Problem 12.4.1C
Textbook Problem

Cost-plus and target costing concepts
The following conversation took place between Dean Lancaster, vice president of marketing, and Dina Conaway, controller of Redwood Computer Company:

Dealt: I am really excited about our new computer coming out. 1 think ii will lx* a real market success.
Dina: I'm really glad you think so. I know that our success will In- determined by our price. If our price is too high, our competitors will be the ones with the market success.
Dean: Don't worry about it. We'll just mark our product cost up by 25% and it will all work out. I know we'll make money at those markups. By the way. what does the estimated product com look like?

Dina: Well, there's the rub. The product cost looks as if it's going 10 come in at around $1,000. With a 25% markup, that will give us a selling price of $1,250.
Dean: I see your concern. That's a little high. Our research indicates that computer prices are dropping and that (his type of computer should be selling for around $900 when we release it to the market.
Dina: I'm not sure what to do.
Dean: Let me see if I can help. How much of the $1,000 is fixed cost?
Dina: About $300.
Dean: There you go. The fixed cost is sunk. We don't need to consider it in our pricing decision. If we reduce the product cost by $300, the new price with a 25% markup would be right at $875. Boy, I was really worried for a minute there. 1 knew something wasn't right.
1.If you were Dina, how would you respond to Dean's solution to the pricing problem?

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Chapter 12 Solutions

Survey of Accounting (Accounting I)
Ch. 12 - A company fabricates a component at a cost of...Ch. 12 - Many fast-food restaurant chains, such as...Ch. 12 - In the long run, the normal selling price must...Ch. 12 - Why might the use of ideal standards in applying...Ch. 12 - Although the cost-plus approach to product pricing...Ch. 12 - How docs the target cost concept differ from...Ch. 12 - Under what circumstances is it appropriate to use...Ch. 12 - Lease or sell decision Orwell Industries is...Ch. 12 - Differential analysis report for a discontinued...Ch. 12 - Differential analysis report for a discontinued...Ch. 12 - Segment analysis The Charles Schwab Corporation...Ch. 12 - Decision to discontinue a product On the basis of...Ch. 12 - Make-or-buy decision Watts Technologies Company...Ch. 12 - Make-or-buy decision Wisconsin Arts of Milwaukee...Ch. 12 - Machine replacement decision Creekside Products...Ch. 12 - Differential analysis report for machine...Ch. 12 - Sell or process further St. Paul Lumber Company...Ch. 12 - Sell or process further Bozeman Coffee Company...Ch. 12 - Decision on accepting additional business Madison...Ch. 12 - Accepting business at a special price Palomar...Ch. 12 - Decision on accepting additional business Miramar...Ch. 12 - Total cost concept of product costing Willis...Ch. 12 - Product cost concept of product pricing Based on...Ch. 12 - Variable cost concept of product pricing Based on...Ch. 12 - Target costing Toyota Motor Corporation (TM) uses...Ch. 12 - Differential analysis report involving opportunity...Ch. 12 - Differential analysis report involving opportunity...Ch. 12 - Differential analysis report involving opportunity...Ch. 12 - Differential analysis report for machine...Ch. 12 - Differential analysis report for machine...Ch. 12 - Differential analysis report for sales promotion...Ch. 12 - Differential analysis report for sales promotion...Ch. 12 - Differential analysis report for further...Ch. 12 - Differential analysis report for further...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Product pricing using the cost-plus approach...Ch. 12 - Contribution margin per constraint Zion Metals...Ch. 12 - Contribution margin per constraint Nygard Glass...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contribution margin per constraint Using the data...Ch. 12 - Contributon margin per constraint Chavez Chemical...Ch. 12 - Contributon margin per constraint Chavez Chemical...Ch. 12 - Contributon margin per constraint Chavez Chemical...Ch. 12 - Product pricing Bev Frazier is a cost accountant...Ch. 12 - Decision on accepting additional business A...Ch. 12 - Accept business at a special price If you are not...Ch. 12 - Cost-plus and target costing concepts The...Ch. 12 - Cost-plus and target costing concepts The...

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