Business Essentials (11th Edition)
11th Edition
ISBN: 9780134129969
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Textbook Question
Chapter 12, Problem 12.4QR
How is the concept of the value package useful in marketing to consumers and industrial customers?
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Chapter 12 Solutions
Business Essentials (11th Edition)
Ch. 12 - Prob. 12.1QRCh. 12 - Prob. 12.2QRCh. 12 - Prob. 12.3QRCh. 12 - How is the concept of the value package useful in...Ch. 12 - Prob. 12.5QACh. 12 - Prob. 12.6QACh. 12 - Prob. 12.7QACh. 12 - Prob. 12.8QACh. 12 - Prob. 12.9AECh. 12 - Prob. 12.10AE
Ch. 12 - Prob. 12.11ACh. 12 - Prob. 12.12ACh. 12 - Prob. 12.13ACh. 12 - Prob. 12.14ACh. 12 - Prob. 12.15ACh. 12 - Prob. 12.16TECh. 12 - Prob. 12.17TECh. 12 - Prob. 12.18TECh. 12 - Prob. 12.19TECh. 12 - Prob. 12.20EECh. 12 - Prob. 12.21EECh. 12 - Prob. 12.22EECh. 12 - Prob. 12.23EECh. 12 - Prob. 12.24CCh. 12 - Prob. 12.25CCh. 12 - Prob. 12.26CCh. 12 - Prob. 12.27CCh. 12 - Prob. 12.28CCh. 12 - Prob. 12.29CCh. 12 - Prob. 12.30CCh. 12 - Prob. 12.31CCh. 12 - Prob. 12.32C
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- Discuss with examples from the financial service sector the marketing process and how each process leads to the other in contributing to value creation for the customer and capturing returns from them.arrow_forwardWhat can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?arrow_forwardSelect a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?arrow_forward
- Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging in value creation and the ongoing process ofidentifying value-adding options for consumers?arrow_forwardWhat strategies can companies use to extend a product's life cycle and maximize its profitability?arrow_forwardDefine the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?arrow_forward
- How do companies add value to products via their marketing channels? Give an example and explainarrow_forwardHow does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?arrow_forwardPick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?arrow_forward
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