MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 12, Problem 1LO
Summary Introduction

To discuss: The significance of service to the economy.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Expert Solution & Answer
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Explanation of Solution

The significance of service to the economy is as follows:

A service is the result of relating mechanical or human efforts to objects or people. Services includes a performance, an effort that cannot be physically influenced or a deed. The service sector considerably effects the Country U economy, accounting for nearly 80% of the country’s economic output. Financial service, retail, technology, and health care are the service-oriented industries that contributes too much of output to the economy. Services has few exclusive features that differs them from goods, and marketing strategies are essential to be adjusted for these features.

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Chapter 12 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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