Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN: 9781337106665
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher: Cengage Learning
Question
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Chapter 12, Problem 1MC
To determine

Less elastic demand.

Expert Solution & Answer
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Explanation of Solution

When the promotion makes the demand for a particular good less elastic, then the increase in the price is the correct action (If the demand is less elastic, then the increase in the price would not change the demand significantly). Thus, option ‘d’ is correct.

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