Chapter 12, Problem 1MC

Program Description Answer

The B2C (Business-to-Consumer) e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.

Hence, the correct answer is option “C”.

Explanation of Solution

Business-to-Consumer Business Model:

• B2C is the acronym for Business-to-Consumer business model.
• The B2C e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.
• Most of the B2C selling takes place at the online stores.
• An example of online B2C model is Amazon.com (http://www.amazon.com) and that of a traditional B2C business model is Sears (http://www.sears.com).

Explanation for incorrect options:

B2B:

B2B is the acronym of Business-to-Business business model. The B2B e-commerce business model is an online exchange or transaction of information or services conducted directly between two companies.

Hence, the option “A” is wrong.

BTC:

The B2C (Business-To-Consumer) e-commerce business model is an online exchange or transaction of information or services conducted directly between a company and consumers.

Hence, the option “B” is wrong.

C2B:

The C2B (Consumer-To-Business) is a business model where the consumer or end-user makes products or services that are consumed by the businesses.

Hence, the option “D” is wrong.